In the heart of Piemonte in the northwest of Italy, lies a serene estate that produces an oft-overlooked wine variety. The estate is owned by the Broglia family, and it is called Tenuta La Meirana and the grape is Cortese, which they use to make Gavi DOCG.
Most wine drinkers have already heard of Piemonte’s Barolo and Barbaresco wines. This is justified, as their place on the international stage is no mistake.
It is just that there deserves a place for Gavi DOCG in the Piemontese wine pantheon, as well. No winery produces a better glass of Gavi DOCG – or property to enjoy its palate – than the Broglia family’s.
In order to get a better grasp of the Piemonte terroir, it helps to get the opinion of a local. When I attempted to grasp the peculiarities of Gavi DOCG, I wanted to get the opinion of a master winemaker.
It was a delight to get such a chance. Recently, I was able to discuss Gavi DOCG with proprietor, Roberto Broglia, about his family’s Broglia wine estate, Tenuta La Meirana.
“My grandfather, Bruno Broglia, purchased the estate in 1972 after working in the textile industry near Milan when it was known as the Italian Manchester.” says Roberto Broglia.
Bruno implemented a similarly well-tailored design aesthetic to his property and commissioned some renowned architects and designers to renovate La Meirana. For instance, Luigi Vietti – who planned the Sardinian development of Costa Smeralda – redesigned La Meirana’s interiors.
In 1974, Bruno’s son, Piero Broglia, took control of overseeing the property; the same year the first bottle Gavi DOC was made.
Fast forward to today and La Meirana dedicates 65 of 100 hectares to vineyards. It is one of the few vineyards in Piemonte producing Gavi di Gavi DOCG (Denominazione di Origine Controllata e Garantita, or Denomination of Controlled and Guaranteed Origin) using only Cortese grapes, and is managed by the 3rd generation of Broglia winemakers.
Today, Piero’s sons Roberto and Fillipo Broglia, and their cousin, Bruno, help run day to day operations.
It is one of the few vineyards in Piemonte producing Gavi di Gavi DOCG using only Cortese grapes.
Between the continued family legacy, the architecture of La Meirana, and the quality of the product – Broglia has distinguished itself from other producers. Luckily, visitors can experience the property in person.
“We have two country houses, each with full bathrooms – in the heart of La Meirana, that are available for short-term rentals to our guests and we also have weddings from late May to the end of September.”
– Roberto Broglia
In the off chance that natural serenity and the delicious food and drink are too much, rest assured that there are a range of activities to partake in.
Within a short driving distance of La Meirana you will find pristine golf courses and world-class shopping from the finest Italian designers.
- Shopping at Serravalle
- Italy’s first designer outlet center was financed by the London-based McArthurGlen group. Since 2000, Serravalle offers 150,000 square feet of retail space in the form of 64 shops and restaurants. Whatever your style – from Prada, Trussardi, Versace, Loro Piano, Frette, Cerruti, to Bulgari – here you will find serious deals.
Piemonte has so much to offer when it comes to wine. Do yourself a favor and widen your sights beyond Barolo and Barbaresco. Instead, go with Gavi DOCG this summer and be sure to plan the perfect Italian getaway to Broglia’s Tenuta La Meirana estate to fully experience the region.
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